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Gifts are more effective marketing tool for good advertising |
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Friday, 21 November 2008 |
While marketing experts continue the debate on the next modern advertising method study in America found that neither television nor radio or print ads that attract consumer attention as it managed to attract good old promotional gifts, writes Adweek.
These promotional materials include coffee cups, pencils, torches or any other product marked with company logos . Create promotional products industry, which for 2007 is estimated at 19.6 billion dollars, data show Advertising Specialty Institute. Study results are based on online surveys as both personal inquiries in cities in the United States.
The survey also shows that promotional products generate average cost per impression of dollars in 0004 compared with 0033 dollars for ads in national magazines and in 0010 dollars for TV ads during the most watched time. Under the average cost per impression here given the item of expenditure to ensure the display of advertisements on a user.
The study enrolled 600 people, mostly businessmen aged over 21 years, each one of them had to recall some promotional gift, which has been in the past 12 months. Have the following key findings:
- 85 percent of consumers remember advertiser in the context of the product they are receiving;
- 42 percent are in favor of large advertisers after receiving leader;
- Nearly a quarter have confirmed that they are more likely to initiate business with advertisers that have received promotional gift;
- The majority of respondents (62%) have been established business cooperation with advertisers, which previously received a promotional product;
- Writing The resources are most often spread gifts, as have 54 percent of respondents, followed by T-shirts, hats and bags;
- More than three-quarters of respondents have maintained their gifts for seven months;
The bags the most impressions - 1038 per month on average.
According to ASI President Timothy Andrews results of the survey show that promotional products generate a higher return on investment (ROI) along with a lower price to reach consumers than other advertising methods. Furthermore, gifts received this year, generating a higher incidence of recall among its recipients, giving a strong intent to purchase.
At a time of turbulent economic conditions, this study advise marketing professionals and people with their own business now more than ever to invest in promotional products, says Andrews. These products offer measurable results against a very reasonable investment, he added. |
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